As a webmaster, it can be difficult to find the right affiliate program for your website. While large and well-known companies often offer attractive commissions and advertising material, but convert poorly, many webmasters have found that smaller and unknown affiliate programs often deliver better results. Small businesses often have a closer relationship with their partners and can be more flexible when it comes to individual needs. Also, they often have less competition and a specialized niche, which can result in a higher conversion rate.
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